Remarketing is an essential part of the client life cycle

Sometimes we call remarketing as retargeting. And it allows us to reach out to the visitors of the previous website with rich media and text or video ads.

It is an essential tool that you can use throughout the journey of client retention, re-activation, acquisition, and even loyalty in all sectors.

You can count on similar audiences. Make sure to target those with look-alike profiles and characteristics. They can be your following prospective clients soon.

Why is it essential?

• Most internet users, 96% of them, leave the website they visited without doing a conversion.
• Sometimes, internet users leave their basket without checking out their purchase.
• But there are 49% of internet users who visit two to four stores or sites before finalizing their purchase

It only means that remarketing will effectively gain more opportunities and increase the number of potential clients.

Remarketing will help you:

• reach out to the visitors of your website based on their previous activities and behavior
• reach out to the internet users who visited your site within a defined time frame
• maximize the movements and performances of the campaigns used, plus increase the Return of Investment (ROI)